Sherin Siew is a digital creative passionate about designing experiences that bridge purpose, form and feasibility to create value and usability for people and businesses.
She currently heads product design at Aria Forum, developing digital fintech solutions in wealth management. Before that, she was an Associate Design Director at FITCH, where she led the design of complex, large-scale platforms for clients such as P&G, the Hong Kong Science and Technology Park, and the K11 malls, including self-service kiosks, interactive mall directories, mobile apps, and responsive sites.
Prior to that, she worked at Ogilvy serving global brands including Huawei, Standard Chartered, American Express, KFC, Wyeth, Melco, and Asia Miles. Her design applications ranged from emotion-driven fundraising sites, to web platforms for international recruitment programs, membership portals for hospitality clients, WeChat mobile games, and immersive motion sensor experiences.
Sherin graduated with a BBA in International Business & Global Management from the University of Hong Kong, and has a UX Certificate from Nielsen Norman Group.